Por que organizar os Jogos Olímpicos?
Economia

Por que organizar os Jogos Olímpicos?


Esta conversa começou nos comentários ao post anterior acerca dos custos e possíveis benefícios econômicos de organizar os Jogos Olímpicos. Um comentarista anônimo (A.) me passou a referência do seguinte artigo do Andy Rose, cuja conclusão reproduzo abaixo.

"The motivation for hosting a mega-event like the Olympics seems elusive to economists. Plausibly measured net economic benefits are rarely large and typically negative; claims of non-economic benefits are difficult to verify. Yet in practice countries compete fiercely for the right to host such events. Why? Our recent research identifies one potential explanation; countries that host the games enjoy a substantive permanent increase in trade – the “Olympic Effect.” Similar increases in openness are observed for countries that host other mega-events, such as the World Cup and, until recently, World's Fairs. But while hosting a mega-event is sufficient to boost trade, it is not necessary. In practice, we find that countries that bid for the Olympics unsuccessfully also experience a boost in trade, comparable to that received by actual Olympic hosts. This finding implies that the Olympic Effect on trade does not stem from a change in economic fundamentals, caused by the activity or infrastructure associated with hosting the Olympics. Instead, our empirical findings suggest that bidding for the Olympics is a costly policy signal that is followed by future liberalisation. For a country pursuing a trade-oriented development strategy, such an outcome would clearly be attractive."

Ou seja, o efeito sobre comércio, de acordo com o paper original parece vir de uma decisão anterior de engajamento em integração e liberalização comercial, cuja sinalização (custosa, portanto crível) se daria por meio do processo de candidatura à organização dos Jogos. O curioso, portanto, é que - orgulho nacional à parte - o melhor parece ser se candidatar (e sinalizar o engajamento) e perder (o que poupa os custos), embora, é óbvio, houvesse uma forma segura de fazer isto a própria sinalização perderia força.

Honestamente, não sei se é este mesmo o mecanismo, mas a abordagem é original e inteligente. Comentários?





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