Economia
C.K. Prahalad’s The Fortune at the Bottom of the Pyramid (2004) unleashed a business revolution that has done far more good than any number of “Live Aid” concerts. Using a wealth of vivid examples, from Indian eye clinics to Mexican cement companies, Prahalad made three powerful points: that consumers who live on less than $2 a day collectively represent billions of dollars-worth of demand, that together they will account for much of the growth in global demand in the future, and that companies that want to reach these markets need to start early and rethink their assumptions about design and distribution. Prahalad, who died last year, is one of the writers who is most admired by developing-world entrepreneurs, from Muhammad Yunus, who founded Grameen Bank in Bangladesh, to James Mwangi, CEO of Kenya’s Equity Bank.
The Economist
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Economia
O mega mercado dos pobres
C.K. Prahalad’s The Fortune at the Bottom of the Pyramid (2004) unleashed a business revolution that has done far more good than any number of “Live Aid” concerts. Using a wealth of vivid examples, from Indian eye clinics to Mexican cement companies, Prahalad made three powerful points: that consumers who live on less than $2 a day collectively represent billions of dollars-worth of demand, that together they will account for much of the growth in global demand in the future, and that companies that want to reach these markets need to start early and rethink their assumptions about design and distribution. Prahalad, who died last year, is one of the writers who is most admired by developing-world entrepreneurs, from Muhammad Yunus, who founded Grameen Bank in Bangladesh, to James Mwangi, CEO of Kenya’s Equity Bank.
The Economist
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- Repeteco (agora Com A Turquia)
TURKEY’S BRAZIL'S ruling Justice and Development (AK) Workers' Party (PT) party is expected to win won a third term of single-party rule at next month’s last year's election, even though some voters fret about its autocratic ways....
- Forbes - Eike Batista 2011
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(Reuters) - The United States has 10 times more affluent households than China or India, research shows, undermining arguments the global economy can be sustained by consumption in emerging markets. A survey of affluent households around the world --...
- A Nova Ordem Mundial 2025
MOTOKO RICH, On Tuesday May 17, 2011, 9:00 am EDT With China overtaking Japan as the world's second-largest economy last year, there can be no doubt that emerging markets are becoming increasingly powerful. A new report from the World Bank predicts...
- Mercado Imobiliário Norte Americano: Falhas De Mercado Ou Falhas De Governo?
Para o economista Gerald P. O'Driscoll Jr., o problema são falhas de governo: "For all the talk of the failure of markets, what is actually working is markets. What failed were government policies of cheap credit and attempting to make housing affordable...