Economia
Can Brazilian firms survive
the Chinese challenge?
Effects of globalization on markets, strategies,
and performance
Syed H. Akhter
Marketing Department, Marquette University, Milwaukee,
Wisconsin, USA, and
Paulo Fernando Pinto Barcellos
University of Caxias do Sul, Caxias do Sul, Brazil
Introduction
Global growth in business has been fueled by the expansionary policies of firms not only
from developed but also from emerging economies. Seeking resources, markets, and
efficiencies, these globally oriented firms from emerging economies such as Brazil, India,
and China, have diversified out of their domesticmarkets and expanded business into each
other’smarkets. The expansion of these firms into each other’s markets has created a new
form of competition, pitting emerging economies’ firms not only against multi-nationals
from developed economies but also against firms from other emerging economies.
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Economia
O desafio chinês para as empresas brasileiras
Can Brazilian firms survive
the Chinese challenge?
Effects of globalization on markets, strategies,
and performance
Syed H. Akhter
Marketing Department, Marquette University, Milwaukee,
Wisconsin, USA, and
Paulo Fernando Pinto Barcellos
University of Caxias do Sul, Caxias do Sul, Brazil
Introduction
Global growth in business has been fueled by the expansionary policies of firms not only
from developed but also from emerging economies. Seeking resources, markets, and
efficiencies, these globally oriented firms from emerging economies such as Brazil, India,
and China, have diversified out of their domesticmarkets and expanded business into each
other’smarkets. The expansion of these firms into each other’s markets has created a new
form of competition, pitting emerging economies’ firms not only against multi-nationals
from developed economies but also against firms from other emerging economies.
Mais
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- Fim Dos Brics?
LONDON – Something has gone badly wrong in the emerging economies that were supposed to be shaping, even dominating, the future of the world. The search for culprits is under way: commodity prices, fracking, US interest rates, El Nino, China, these...
- O Mundo Dos Emergentes
Gráfico interativo de cinco indicadores macroeconômicos. IF THE euro-area debt crisis worsens, it will drag down growth in emerging economies. The good news is that whereas most developed countries have little or no room to cut interest rates or to...
- Jim Rogers Expressa Seu Pessimismo Sobre O Brasil Do Futuro
Jim Rogers : I am short Brazil , because it is not a very well-managed country Jim Rogers : Brazil is wonderful and I am very bullish on commodities. These two are commodity countries, but Brazil is normally not a very well-managed country and their...
- O Fim Da Bolha Dos Brics Está Chegando
BRIC Banks Signaling Credit Risks as Loans Sour By Michael Patterson - Jul 31, 2011 8:00 PM GMT-0300Sun Jul 31 23:00:00 GMT 2011 Banks in the biggest emerging markets are losing the confidence of investors as loans...
- A Nova Ordem Mundial 2025
MOTOKO RICH, On Tuesday May 17, 2011, 9:00 am EDT With China overtaking Japan as the world's second-largest economy last year, there can be no doubt that emerging markets are becoming increasingly powerful. A new report from the World Bank predicts...