Economia


Quem mexeu no meu queijo e outras bobagens

Um bom artigo no Doublethink sobre as fraquezas (nos próprios argumentos) destes best-sellers de livraria de aeroporto. Vale a pena ler.

AFF's Doublethink :: Who Moved My Cheese? and the Meaning of Life

Trechos:People who merely dream of being big winners in the rat race are the ones actually reading these books; the real winners, the successful entrepreneurs and executives, can't have time for such distractions. Besides, any lessons one might learn from a business bestseller are probably already understood by those who are really good at "finding cheese."

The authors make these points effectively, but they say little about why people tend to think that compensating for weaknesses is more important than developing existing strengths or talents. My own suspicion is that many people feel it is safer to become more similar to others than to strike out on one's own path. In other words, a certain timidity or herd mentality is at work. The authors show some curiosity about what makes people tick (they offer a surprisingly detailed description of early brain development), but they seem to lack the instinct or taste for psychologically revealing questions.



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Economia








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